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St. GallenBodenseeArea (SGBA,Switzerland)

Only 29% of data-driven companies are able to connect analytics to actions that add business value.

The Economic Dev Office of SGBA (comprising cantons St. Gallen, Thurgau and both Appenzell) in Switzerland that promotes SGBA as Europe’s central business hub to attract international investments

Project Title: Managing India Representative Office and Investment Attraction services.

Project Theme:   Economic Development, Internationalization, Innovation

Ongoing assignment to plan and organize Investment Promotion Visit programs to India for visiting SGBA senior executive.

Research and identify Indian businesses with a potential interest in expanding to Europe/Switzerland and organized B2B meetings with them for SGBA during the visit

  • Engage researched target companies using SGBA investment attraction proposition, marketing pitch, sector strengths and advantages offered to international businesses.
  • Researchlocal Indian market focusing on key sectors to identify likely targets, as per SGBA brief.
  • Sectors targeted: ICT, Biotechnology, Nanotechnology, Pharmaceuticals, Pharmaceutical packaging, Cleantech, Electrical engineering, Finance and Services, Manufacturing technologies, Medical Technology
  • Make initial contact and presentation to targets to understand
    • any potential interest in expanding overseas (Europe/Switzerland)
    • interest in the SGBA offering
  • Prepare profiles of each company and brief the visiting SGBA representative before each meeting.
  • Travel with SGBA representative to the meetings, and provided on-site assistance as required.
  • Manage all arrangements related to local logistics, travel, etc.