MARKETING BIRMINGHAM, UK
Project Theme: Investment Attraction, Economic Development, Government, International Business
Functioned as the “face of Marketing Birmingham (and its ERDF partners)” in India in from 2016. Planned and executed strategy in India to strengthen the image and profile of Birmingham as an international investment and visitor destination, with the aim to attract investments into Birmingham, the Black Country and Solihull, and help create jobs and growth in the area. Promoted Birmingham region as a preferred business location and strengthened the Marketing Birmingham efforts in attracting inward direct investment from India, by executing general as well as sector-specific marketing and outreach campaigns, market research, engaging businesses and supporting them in the investment decision making process.
Key sectors targeted: