Project Theme: Partnerships, Strategy, Internationalization, Innovation
- Researched and identified crucial gaps in the Indian education consultancy sector to assist client in developing feasibility report, go-to-market strategy, business plan, business models, competitors’ profiles, market segmentation, target customers’ profile, and outreach, marketing and customer acquisition strategies.
- Supported the successful execution of various business development, marketing and outreach plans of the client in various Tier1 and Tier2 cities across India.
- Helped client in streamlining internal processes and operations, and enhancing customer and stakeholder engagement and experience by deploying several modern IT tools and services such as customised SMS gateway, mobile applications, feedback mechanisms, referral programs, customer loyalty benefits etc.
- Developed strategic partnerships for client with many academic institutions across India, thereby helping increase its revenue and credibility multi-fold.
- Recommended client on introducing consultancy services for new and upcoming industry-relevant academic courses by forming alliances with certain foreign universities, which helped client in diversifying its portfolio and increasing its customer base.
Master-minded the client’s foray into providing consultancy for overseas education.