FDI Promotion Agency that promotes Fairfax County (USA) as one of the world's best business locations
Project Title: Investment Attraction and Managing India representative office
Project Theme: Investment Attraction, Economic Development, Government, International Business
Rendered turnkey investment attraction consultancy services for Indian market and represented Fairfax County Economic Development Authority (FCEDA) in India for multiple years. It was complete investment attraction lifecycle assignment to promote the region and attract greenfield investments and expansion projects from Indian businesses to Fairfax County, Virginia USA.
Developed and executed strategy for qualifying and engaging companies throughout India to understand and nurture their interest in establishing an office in the USA
- Developed and implemented turnaround strategy, business development plan and annual budgeting for India.
- Built long-term relationships with the targeted companies, and created an ongoing interest in Fairfax County, USA as a business location.
- Major target sectors included IT, Homeland Security, Aerospace, Telecommunications, Mobility, Systems Integration and Defence.
- Arranged business development meetings for visiting FCEDA executives.
- Organized and hosted 6 investment promotion seminars targeting C-level executives across sectors.
- Successfully developed partnerships with industry chambers and associations such as IACC, CII, BCIC, ISA, NASSCOM and others for business outreach.
- Managed ongoing market research, and conceptualized and implemented unique online marketing programs to generate leads and increase visibility. This led to an increase in prospects pipeline by 45% within 3 months.
- Conceptualized, designed and implemented inward business delegation of over 40 Indian businesses.
- Developed relationships with several US and Indian government agencies, law firms, consulting firms, VCs, banks for referrals. Managed to secure over 25 qualified investment leads from them over 2 years.
- Coordinated media outreach and PR campaigns. Secured over 30 print and online media articles promoting Fairfax County.
- Engaged over 250 CXOs across target sectors leading to creation of over 60 prospects & 300+ new jobs and concluded 8 new investment projects for FCEDA, amidst stiff competition from other international regions.
- Facilitated support and information to potential investors.
- Achieved a growth of over 300% in key business metrics for India within 1 year; thereafter sustaining consistent growth of over 100% YoY. Recognized by FCEDA as the best performing overseas representative for 3 years in a row.